What is a metaphor for?

What is a metaphor? Metaphors are undoubtedly a master communication tool and use in book publishing is no exception. A metaphor can be described as:  a figure of speech that describes an object or action in a way that isn’t literally true, but helps explain an idea...

The democratisation of publishing.

After graduating I started my career in a research unit within a government bureaucracy. My very first task was to undertake qualitative research—a series of interviews with 20 industry participants—and distill the findings and formulate recommendations for action. In...

I want to print in China

So many books, so many print options! We've printed books in China and India with great quality results. The key to printing off-shore is finding a reliable supplier. I've been on the factory floor in India, China and Cambodia and printing in these locations can be...

The Big Con

I talk daily with hopeful Australian authors starting their self-publishing project. Every day the same big questions with the same issues stand up like mountains. As authors push toward the finish-line after years of hard work, there are questions about editing,...

Avoid self-publishing’s #1 pitfall: Quality

Quality starts with you the author. How good is your writing and is what you are writing about wanting to be read? But there are two other key factors. The cornerstone of the traditional publishing industry is good quality content. Publishers take good...

The economics of your book

Do you think you will sell 200 copies of your book? In contrast to traditional publishing methods, self publishing can be financially rewarding. This is because a traditional book publishing company will take your book under stringent legal conditions, print it and...