The Green Blog
Information and Resources for Australian Authors
The economics of selling your book
Estimated reading time: 3 minutesIt’s the dream for most authors to profit from the sales of their book. Choosing the self-publishing route may make this seem like a daunting task, but through proper self-marketing and passion for your book it can be achieved....
What 99.9% of authors don’t know.
Estimated reading time: 3 minutesWhy I see so many good authors fail. Book publishing is a creative pursuit. Writing a book is creative. Designing a book cover is creative. Marketing a book is creative. Or is it? Book publishing is like construction. Architect Jørn...
How do you define your story?
Estimated reading time: 4 minutes How do you define your story? A surprising number of authors find it difficult to answer that simple question, but whatever your genre or form it’s an important question to know the answer to. So, how do you go about doing this and...
Three tips for drafting your own work
Estimated reading time: 3 minutes While nothing compares to a professional edit, there are some things you can do to make sure your manuscript ready to be seen by an editor. Leave it for a week or more When you’ve finally reached the end of your first draft, you’ve...
When making your author website…
There are plenty of things to think about when making your author website, particularly the design, the focus, and what you want to use it for. What is the primary focus of your website? Is your website all about you or all about your book? There are a plenty of...
Success in self-publishing – it’s more complex than you think
Success in self-publishing – it’s more complex than you think. There are many reasons to write a book, and there are just as many ways to gauge how successful your book is. Defining success by how many books are sold is a crude measure. ‘Success’ is really whatever...
Is the medium always the message?
Is the medium always the message? Publishing a book is not just about graphic design. A book is so much more than the visuals - it is also about touch. Print remains the most universal and popular format for publishing a book. Despite the rise of audiobooks and ebooks...
What is a metaphor for?
What is a metaphor? Metaphors are undoubtedly a master communication tool and use in book publishing is no exception. A metaphor can be described as: a figure of speech that describes an object or action in a way that isn’t literally true, but helps explain an idea...
The democratisation of publishing.
After graduating I started my career in a research unit within a government bureaucracy. My very first task was to undertake qualitative research—a series of interviews with 20 industry participants—and distill the findings and formulate recommendations for action. In...
Self-publishing is as old as the printing press
This year one of our authors rang concerned that announcement of the release her new book in social media was criticised by quite a few people. They said self-publishing was 'selling out', And 'my literary agent and I are still in negotiations with Picador'. The...
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