Is self-publishing a fantasy novel viable?

Self-publishing isn’t just for memoirs and family histories – it’s a fantastic option for fantasy novels, too! It offers a direct way for authors to share their unique and imaginative stories no matter how niche or controversial their topics may be.

 Estimated reading time: 6 minutes

1. Why self-publishing works so well for fantasy

Self-publishing offers a fantastic opportunity for fantasy authors. This approach is not just viable; it also provides numerous advantages. Let’s explore some reasons why:

1.1 Control over series-potential and world-building

Fantasy writing emphasises detailed world-building and character development across multiple books. As a self-published author, you have complete control! You decide the length of your series, control the pacing, and bring your creative vision to life without restrictions.

Unlike traditional publishers that often impose limits on series length and story changes, self-publishing lets you carve your own path. Picture creating a vast fantasy realm filled with rich histories and diverse cultures. Self-publishing empowers you to connect every aspect of your story seamlessly, keeping readers captivated by your attention to detail.

Creating a series of fantasy book over a standalone also helps build a loyal fan base. Readers love diving into ongoing adventures, and you can keep them engaged with each new release.

1.2 Allows you to explore niche or controversial topics

Fantasy literature goes beyond just dragons and wizards; it’s a rich genre that embraces diverse themes and intricate narratives. Self-publishing empowers authors to explore niche or unconventional topics that often don’t fit the traditional publishing mould. Whether you want to blend fantasy with cyberpunk elements, delve into dark, morally complex characters, or explore controversial political themes through a fantasy lens, self-publishing gives you the creative freedom to do so.

This unique ability to break boundaries appeals to readers who are over having fantasy gatekept and instead crave fresh perspectives and original storytelling. Additionally, niche topics often attract dedicated audiences. By engaging with these communities, you can build a loyal readership that champions your work and shares it with others.

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2. Recent success stories in self-published fantasy

Still unsure if self-publishing your fantasy novel is the right choice? Have a look at some inspiring success stories of other fantasy authors who started their journey self-published:

2.1 Wight – Cradle Series

Will Wight’s Cradle series shines as a prime example of how self-publishing can achieve massive success. Wight used Amazon’s Kindle Direct Publishing (KDP) to launch his epic fantasy series, which were his debut novels. With engaging characters and a captivating storyline, he captured the hearts of fantasy fans worldwide and became a New York Times and Kindle best-selling author.

Wight consistently released new content and actively engaged with his audience on platforms like Reddit. By connecting with readers directly, he built a passionate following eager for each new instalment. The Cradle series consistently ranks high on Amazon’s charts, proving that self-publishing fantasy novels can lead to substantial financial rewards.

2.2 Sarah J Maas – Assassin’s Blade Novella

Sarah J. Maas’ Assassin’s Blade novella is a remarkable success in the fantasy genre. While most know her for her more recent achievements in traditional publishing, Maas started out by publishing stories online, independent of any publisher. These stories gained so much readership interest, she later gained a traditional publishing deal for her now-acclaimed debut Throne of Glass series.

This strategic choice allowed her to prove her story’s viability and readership long before a traditional publisher was on the scene.

2.3 Rachel Aaron – Heartstrikers Series

Rachel Aaron’s Heartstrikers series is another prime example of successful self-publishing in the fantasy genre. By taking control of her writing career through self-publishing, Aaron created a captivating urban fantasy world filled with dragons, magic, and intricate plots. Her commitment to high-quality storytelling and effective marketing strategies built a loyal fan base and earned a host of positive reviews on platforms like Goodreads.

The Heartstrikers series not only showcases Aaron’s talent but also highlights the growing opportunities for self-published authors in today’s competitive market. This success story shows how writers can carve out their niche, engage readers, and thrive as independent authors.

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3. Tips for self-publishing your fantasy novel

3.1 Invest in detailed world-building

World-building is the backbone of any fantasy novel. Readers crave rich, immersive environments they can lose themselves in. Take the time to flesh out your world’s history, geography, cultures, and magic systems. However, consistency is key – ensure your world adheres to its own rules and logic.

Investing in world-building not only enhances your story’s depth but also lays the foundation for future instalments. Readers who connect with your world will eagerly anticipate returning to it with each new book.

3.2 Get an eye-catching cover and well-made book interior

Never underestimate the importance of a captivating book cover in attracting readers. Your book cover is more often than not a reader’s first impression of you and your book, making it a crucial marketing tool. Collaborating with a talented and experienced book cover designer who understands the nuances of the fantasy genre can greatly enhance your cover’s appeal.

A well-designed cover should effectively convey the essence of your story and align with genre expectations without trying to say too much. Simple yet effective covers are best.

For the interior, there is more to it than simply putting words on a page. Typesetting and interior book design play essential roles in not only making your book attractive, but also in making your book an enjoyable reading experience and conveying quality and professionalism.

3.3 Use series potential to attract long-term fans

Fantasy storytelling thrives on epic sagas and interconnected narratives. To maximise your success, plan your book series from the very beginning. Create a detailed roadmap that outlines the main plot, character development, and key events. This strategic foresight helps you plant the seeds of foreshadowing for future instalments, keeping readers engaged and eager for more.

3.4 Build your community with genre-focused marketing

Engage with your audience by establishing a strong online presence – your author platform. Using your author platforms, join fantasy-themed forums, subreddits, and social media groups to interact with fans. On your own accounts and author website, share valuable insights into your writing process, offer behind-the-scenes glimpses, and provide sneak peeks of upcoming book releases.

Doing all of this promotes community interaction and loyalty, fostering a sense of belonging for readers. The more engaged your audience is, the more likely they are to promote your novels and keep coming back for future editions and sequels.

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4. Marketing strategies for self-published fantasy novels

Writing a captivating novel is just the beginning; effective book marketing plays a crucial role in reaching a larger audience. By using marketing strategies, authors can significantly boost their visibility and connect with readers, maximising their book’s reach in today’s competitive literary market.

4.1 Create a visual presence on social media

Visual content reigns supreme on social media. To effectively engage your audience, use eye-catching graphics, stunning book covers, captivating character art, and engaging videos. Platforms like Instagram and TikTok are perfect for showcasing your fantasy world with visually appealing content. You can use interactive posts, polls, and Q&A sessions to boost engagement as well, generating interest and readership loyalty.

Be sure to regularly share updates on your writing process and upcoming book releases. The key to keeping readers excited about your work is to establish a strong, consistent, and appealing author brand across your platforms.

4.2 Leverage Kindle Unlimited (KU) for extra visibility on your eBook

Amazon’s Kindle Unlimited (KU) program offers a fantastic opportunity for self-published authors to boost their book’s visibility. By enrolling in Kindle Unlimited, authors let readers access their eBooks for free through a subscription service, significantly broadening their audience reach.

Participating in the KU program can also improve your book’s ranking on Amazon’s bestseller charts, making it more visible to potential buyers. This extensive reach introduces your work to new readers who might not have discovered it otherwise, ultimately increasing your book sales and loyal readership.

4.3 Connect with fantasy bloggers and Bookstagrammers

Contacting influencers in the fantasy community is a powerful way to boost your book’s visibility, allowing you to tap into their dedicated followers who value their recommendations. To get started, be sure to do your research to ensure the reviewer or influencer aligns to your marketing needs (there isn’t much use sending a fantasy novel to someone who only reviews non-fiction books!). When you’ve received interest and approval, then you can organise sending out review copies of your book to them or participate in author interviews and features on their platforms.

These collaborations often lead to increased exposure, positive reviews, and a growing readership. In turn, this helps to enhance your credibility as a self-published author and connect you with a larger audience who are passionate about fantasy novels.

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