Should the Government support Australian Authors? Is traditional publishing broken?

Should the Government support Australian Authors? Is traditional publishing broken?

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Supporting Australian authors is an interesting topic of discussion. While there are a range of opinions on just where authors in Australia are at, the data does not lie. The 2022 National Survey of Australian Book Authors (November 2022 – Australia Council for the Arts, Copyright Agency and Macquarie University) shows why many authors are abandoning the traditional publishing model and why self-publishing is on the up.

1. A brief summary of the National Survey of Australian Book Authors

The Introduction to 2022 National Survey of Australian Book Authors identifies the Australian book industry as one of the:

most important among our cultural industries both in the contribution it makes to the economy and its role as an essential element in Australia’s cultural life.

The report’s Conclusion  states:

the benefits Australian book authors provide are not reflected in the marketplace, and as an instance of market failure they justify the support of government policy to ensure they will continue to be generated.

The conclusion might be simply put: “the taxpayer should pay for books to be published and support Australian authors”. The survey’s assertion of  ‘market failure’ is presumably based on data describing the very low earnings of authors. This data reveals the average author earns just $4,100, the average poet just $600 in royalty payments per annum. This conclusion can be challenged on several grounds but I won’t be going into any depth on that right now, rather segue to my humble thoughts below.

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2. An industry professional’s opinion on supporting Australian authors

To me, the survey affirms that the traditional publishing industry model is well and truly broken. And that doesn’t mean that ‘government policy’, presumably fiscal policy, is the answer. Are people old enough to remember the painful dismantling of the Federal Government’s tariff and subsidy regime for the Australian automotive industry in the 1980s and 1990s, and the sector’s eventual total collapse in the 2000s and 2010s?

Books and cars are a long way apart, but the principle is the same. Government policy and financial payments seldom reach the people most in need (the authors) and seldom effect needed change. Rather, money goes to propping up industry players – the traditional publishing companies, many of whom are doing quite well financially – instead of supporting Australian authors directly. And government support is often a bandage, doing little to fix the underlying structural issues.

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3. Self-publishing on the rise

While the publishing industry in Australia has long been in gradual decline (or at best flat-lining), self-publishing has now established itself as a viable option for many authors. True self-publishing is self-funded publishing.

Is self-publishing the solution? Quite possibly. But one thing I know is that right now, structural change is ongoing and gathering pace! Bricks-and-mortar bookshops are disappearing, some online booksellers are feeling the pinch and AI is threatening the viability of content creators. The good news is there is a new publishing model rising – its the continued democratisation of publishing. And that’s a good thing.

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David Walters | Director, Green Hill

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Who is an author’s most important audience?

Who is an author’s most important audience?

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Are we writing to please booksellers and libraries, bloggers, or readers?

Which of these audiences is going to have the most impact to the sales of your book?

These are valid questions, but the answer may not be quite so simple. Naturally, our first thought would be that the reader is the most important, but how do we reach them? How do we ensure that their awareness is drawn to the message we want to convey?

It has undoubtedly taken a huge amount of work to get your book to this stage. Your time and energy have gone into transforming an idea or dream into physical form. Do you now have the energy, knowledge, and resources to bring it to the attention of the rest of the world on your own?

This is where forming a network comes into play. Just like it took a team to transform your book into that physical form, having a system of connections available to increase the visibility and reputation of your creation is vital. Along the lines of the African proverb ‘It takes a village to raise a child’, it takes a community of resources and providers to unshroud your book-baby and reach your readers.

1. Booksellers and libraries 

These audiences are extremely important because they could potentially purchase multiple copies of your book which is great for your reach and, in a reduced capacity, your pocket.

Who doesn’t want to see their book on the shelves of a bookstore or library? If you can see it there, so can thousands of potential readers. Establish connections with bookstores before your book is ready for market then discuss options with them for selling your book there on a consignment basis. This could be highly beneficial to both you and the bookstore. You get the exposure, and they don’t have to commit to purchasing stock that may not sell.

As a self-published author, you are responsible for either having stock on hand to sell directly to the bookstore or library or having online print on demand (POD) and distribution options such as Amazon KDP and IngramSpark set up for them to order from. While you receive less in royalties when your book is purchased from a POD platform, you won’t have boxes all around your house, and purchasing will be easier for the bookstore or library.

2. Bloggers and bookstagrammers

Again, these audiences can have a huge impact on increasing your reach, even if you don’t plan to have a social media presence of your own. If a blogger mentions or reviews your book, the potential is there for many more readers to hear about it and possibly purchase it.

Authors can send copies of their book to bloggers and bookstagrammers to ask for reviews. It could be considered bad manners to approach directly with no previous contact though. If you are active on social media, follow and engage with the influencers who may be interested in your work, then perhaps ask them if they would be willing to provide a review if you send them a copy.

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3. Readers

The description ‘reader’ can apply to members of the above groups, as well as every other individual who pick up or view your book.

Imagine someone walking into a bookstore or library, picking up your book because of the beautifully designed cover, and being told what a wonderful read it is by a staff member!

While a library patron gets to read the book for free, they may love it so much that they buy a copy for themselves or as a gift for someone else. Also, if a library is being asked for a particular title, they are more likely to stock it or increase their stocks of it. Libraries can assist authors with Public Lending Rights to ensure if the book is borrowed, the author can still make a royalty per borrow. This royalty is marginal but beneficial if the book is well requested.

Whatever your thoughts are on social media, it can be a powerful tool to increase awareness of your book and you, if that is what you desire. Bloggers and bookstagrammers can have a great influence on the breadth of audience for your work. Take a look at our blog on Social Media Marketing for Authors for more information.

4. To summarise

Your potential readers are everywhere; in brick-and-mortar establishments and on the internet. They may even walk past you in the shopping centre.

They are all important, whether as a doorway to actual purchasers, advocates for your work, or as the people who will read and connect with your message.

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The Little Book of
Big Publishing Tips.

 

In just a quick 8,000 words, this little book will equip you with the knowledge you need to successfully publish your book.

The Little Book of Big Publishing tips goes into the essentials of self-publishing a book, outlining the business and financial side of publishing, legal issues, design, editing, sales and marketing. There's even a section on how to identify a vanity-publishing scam.

So, You Want to Write? Let’s Get Started!

So, You Want to Write? Let’s Get Started!

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Beginning the journey of writing a book can be daunting, and it all starts with you: your message, your intentions, and your commitment. Therefore, setting yourself up for success at the very beginning will make the journey much more enjoyable.

Success doesn’t have to be in the form of a best seller. Success may simply be finding a way to articulate your feelings or ideas and forming them into something readable, whether it be for family and friends only, or for a wider audience.

1. Determining your intentions 

Why have you decided to write a book? What is it that you want to write about? Why have you chosen that subject or content? What are you hoping to achieve? The ‘why’s’ and ‘what’s’ are especially important as they set the tone for everything else you do; they are the crucial first steps of the journey.

Being realistic about the possible outcomes and the amount of work you will need to do are also very important. If your main goal is to become wealthy in a short space of time, the bar is already set way too high and consequently, you will end up disappointed and disillusioned.

However, if you set realistic expectations and goals, and are prepared to put effort into making them happen, the experience can feel rewarding, and you will produce a book you are proud to have your name on.

2. Prepare a conducive environment for creativity

If you have the space, create an area where you enjoy spending time and can work in relative peace (if that is your jam of course; some people prefer to work in noisy environments). Gather around you the tools you need to get the work done, and the accessories to spark up that creative fire. This could look like your favourite pen, stuffed toy, crystals, or even beverages—if it gets you into the writing mood, make sure it’s in that area with you.

If you don’t have the space for a dedicated writing area, visit the local library, a quiet café, or wherever you can carve out a niche in your home, even if it is only for your allotted period of writing time. One or two of those accessories might help get you into the zone, wherever you are.

Make sure you’re not too comfortable though, unless you can write in your sleep.

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3. Schedule writing time

Setting scheduled writing time may not be for everyone but can be very helpful if you struggle to commit or tend to procrastinate. Sometimes nothing will be achieved in these sessions, and that’s okay. Try writing whatever comes into your head: write the same word repeatedly, or even complete nonsense. Perhaps it will spark something in that moment or be inspiration the next time you sit down with it.

Reading something else out loud or simply observing life around you for a time may also ignite an idea.

If you have the flexibility to write whenever the desire hits you, go for it!

4. Allow yourself to write

This may seem like a moot point, but you’d be amazed at how many excuses can be thought of not to write. There are jobs to do around the house or other people to please or who you feel may judge. As a result, you may not feel good enough.

The list of reasons we can invent to not write is endless, but the list of reasons why you should write is much more meaningful. You know that yearning you feel, and if you can understand why you feel it and act upon it, nothing can stop you.

If you can’t feel the motivation by yourself, you may find encouragement and validation by developing a support network. This could consist of finding a trusted friend/s who will provide a beta read and honest feedback, or joining groups for writers, bloggers, or social media communities.

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5. Planning out your content

It can help to have a clear picture of what you are aiming to achieve, however, there are a number of ways to assemble that picture:

  • Perhaps you are someone who benefits from visuals and may have sketches of characters, scenery, architecture etc.
  • Some of us are list-makers and find structure in dot points or carefully laid out sticky notes.
  • You might use mind-maps, timelines, an entire wall of a room, or any number of notebooks each devoted to a particular character, scene, mood, or chapter.
  • Perhaps you simply have it all floating around in your head and can pull from it whenever you need.

Whichever method you use, make sure you have all your research and facts in perfect shape. Character, world, and plot development can all improve as you go along, but it is vital to have real-life information correct and created-world foundations intact.

6. Let’s get philosophical

The first principle of René Descartes’ philosophy is “I think, therefore I am.” The same principle could be applied to you. You are writing; therefore, you are a writer.

Comparison has two very different sides. Analysing your writing against that of others is unhealthy and unproductive, whereas the measure of your own work progression and growth can be extremely useful and inspiring. Everything you write has value, perhaps not immediately or obviously, but at some stage, its benefit will become clear. It is like a map of your creative journey, so don’t throw anything away.

How you see yourself and what you create can subsequently impact on your work and your motivation. If we think that we are not worthy, that may be reflected in what we produce. Be wary of that negative voice inside. If rubbish goes in, rubbish could well come out.

Keep hold of your dreams, have faith in yourself, and just keep on writing!

Back to Contents

Featured Blog Posts:

Featured Blog Posts

Interested in publishing your book but unsure where to start or what is even involved? Tell us about your project and we will post you a copy of our:

 

The Little Book of
Big Publishing Tips.

 

In just a quick 8,000 words, this little book will equip you with the knowledge you need to successfully publish your book.

The Little Book of Big Publishing tips goes into the essentials of self-publishing a book, outlining the business and financial side of publishing, legal issues, design, editing, sales and marketing. There's even a section on how to identify a vanity-publishing scam.