Debunking common myths about self-publishing

Despite self-publishing’s growing popularity as a mode to revolutionise the publishing industry, many myths about self-publishing persist. And even worse, these myths can often discourage writers from pursuing this path.

 Estimated reading time: 7 minutes

1. Myth 1: Self-publishing is just for authors who can’t get a traditional deal

Self-publishing is often misunderstood as a last resort for authors who can’t land a traditional publishing deal. However, many successful authors embrace self-publishing for its distinct benefits.

One primary advantage of self-publishing is the full creative control it offers. Authors can make decisions about cover design, content, and overall presentation, shaping their book exactly as they envision it. This level of autonomy often appeals more than adhering to the strict constraints set by traditional publishers.

Another key benefit is the speed. Traditional publishing can take months or even years to launch their author’s book, while self-published authors can have their work available to readers in a fraction of the time. This rapid turnaround is ideal for writers eager to share their stories without delay.

Additionally, self-publishing allows authors to retain a larger share of their royalties. In contrast, traditional publishing often means authors receive only a small percentage of their book’s earnings. Self-published authors typically enjoy a greater share of the profits from each of their sales, whether this is self-selling or through Print-on-Demand services.

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2. Myth 2: Self-publishing means lower quality books

A common myth is that self-published books are of lower quality than traditionally published ones. While the ease of self-publishing can lead to a surge of subpar titles, many self-published works are meticulously designed and professionally edited all to the same level (or higher) than traditionally published books.

The misconception about the quality of self-published books stems from outdated views. As the self-publishing industry evolves, more high-quality self-published books gain recognition and respect from readers and critics alike. Embracing this change can help readers discover outstanding literature that might otherwise go overlooked.

There are many resources available to self-publishing authors to ensure their book is high quality. Authors can hire professional editors, cover designers, and typesetters to enhance their books. There are even services for more niche books with additional requirements, like professional indexers, illustrators, and more.

Most self-published authors dedicate significant time and effort to perfecting their books because they have a personal investment in their success. This commitment often leads to engaging and well-crafted products that resonate with readers.

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3. Myth 3: Self-publishing means doing everything alone

The idea that self-publishing is a solo journey is another misconception that needs addressing. Self-publishing doesn’t mean doing everything yourself; it means having the freedom to choose your team and work alongside professionals who align with your vision.

Self-publishing authors can collaborate with skilled editors, designers, and more to elevate their books. These professionals offer services comparable to those of traditional publishers, ensuring that self-published works meet high industry standards.

Additionally, numerous online forums and writing groups allow authors to seek advice, share experiences, and receive support from their peers. This community aspect of self-publishing is invaluable, helping authors feel connected and empowered throughout their publishing journey.

While self-published authors wear many hats, they aren’t alone. There is a vibrant community of professionals and fellow writers that support the self-publishing landscape.

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4. Myth 4: Self-published books never make money

The common myth that self-published books never generate income is misleading. In fact, many self-published authors achieve significant financial success, often surpassing their traditionally published peers who can receive royalties as low as 5%. Self-publishing gives authors the freedom to set competitive prices and retain a larger share of their royalties. For instance, platforms like Amazon Kindle Direct Publishing allow authors to earn up to 60% of their book sales and 70% of their eBook sales, a substantial increase compared to traditional publishing contracts.

Successful self-published authors frequently use strategic marketing and promotion techniques to boost their book sales. By leveraging social media, email marketing, Amazon marketing, and targeted book promotions, they can reach a wider audience and enhance their earnings.

While not every self-published book becomes a bestseller, the potential for financial success is very real. With dedication, effective marketing strategies, and a strong online presence, self-published authors can turn their passion into profit.

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5. Myth 5: Only print books count as “real books”

In today’s digital age, the belief that only print books are “real books” is outdated. EBooks and audiobooks have surged in popularity, gaining recognition as legitimate literature among readers worldwide. Self-publishing platforms empower authors to publish eBooks and audiobooks easily, meeting the growing demand for digital content.

Digital books offer many advantages, including instant delivery, accessibility features for better readability, and the convenience of carrying an entire library on a single device. These features significantly enhance the reading experience and contribute to the increasing acceptance of eBooks and audiobooks among modern readers.

As technology advances, the definition of a “real book” evolves. Self-published authors can leverage this trend by providing their works in multiple formats, reaching a broader audience and maximising their potential in the ever-changing literary landscape.

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6. Myth 6: Self-published books don’t get respect in the market

The perception that self-published books lack respect in the literary market is changing. As more high-quality self-published works gain recognition, the stigma around them diminishes. Many self-published authors achieve critical acclaim and commercial success, proving that self-publishing is a legitimate path to literary recognition. In fact, some authors even win awards or secure traditional publishing deals after building successful self-published careers.

Industry awards and competitions now recognise self-published books by including specific categories, further validating their place in the literary world. This growing recognition helps break down barriers and boosts the credibility of self-published works.

The increasing acceptance of self-publishing is a positive development for authors seeking respect in the industry. By prioritising quality writing and engaging storytelling, self-published authors can gain the recognition and respect they deserve.

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7. Conclusion

The myths surrounding self-publishing often discourage writers from pursuing it as a legitimate path. However, self-publishing offers numerous benefits, such as creative control and the potential for financial success.

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