Why does my publisher keep buzzing on about an Author Platform?

Why does my publisher keep buzzing on about an Author Platform?

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An author platform includes the visibility, online presence, and personal brand that authors establish. It serves as a vital marketing tool for promoting their work, enhancing online visibility, engaging with readers, and ultimately driving book sales.

To establish an author platform, you need to implement various methods and strategies. This involves developing a strong online presence through social media, maintaining a professional website, and actively engaging with your target audience on these. In the modern digital landscape, a robust author platform is crucial for writers who want to make a mark in the publishing industry.

1. Why is Building an Author Platform Important?

1.1 Establishing Credibility

Authors must create a strong online presence and actively engage with readers to establish credibility. This enhances book sales and builds trust and connection with readers. An established platform increases the chances of publishers and literary agents taking notice of your work, demonstrating your commitment to a successful writing career. Boost your writing career by building an engaging online presence and connecting with your readers!

1.2 Connect with Your Readers

A well-designed platform enables authors to establish a deeper connection with their readers. Maintaining a robust online presence and actively engaging through social media, blog posts, and newsletters cultivates a dedicated fan base and fosters a thriving community of readers. This not only boosts the promotion of your current work but also establishes a solid foundation for future book releases. Join us to explore the power of author-reader connections and unlock exciting opportunities in the literary world.

1.3 Promote Your Work

Successful book promotion requires a strong author platform. It allows direct communication with your target audience, enabling you to share updates about your writing journey, book releases, and relevant information. This boosts interest, generates buzz, and expands your reach to a wider audience. Build an established author platform for effective book marketing. Stay connected with your readers, share updates about your writing journey and book releases, and increase your reach while generating buzz around your work.

1.4 Expand Your Network

Creating an author platform not only expands your network within the publishing industry but also boosts your writing career. Engage with fellow writers, publishers, literary agents, and book bloggers through social media, book fairs, and conferences to establish valuable connections that can propel your success as a writer. Build your network, enhance your visibility, and seize opportunities for growth in the publishing world.

1.5 Marketing and Promotion

By effectively leveraging social media, authors can expand their audience reach and generate excitement around their work. A strong online presence and an engaged following can also capture the interest of traditional media outlets, increasing the likelihood of obtaining book reviews, interviews, and other publicity opportunities. Enhance your book marketing strategy with an author platform to maximise your online visibility, audience engagement, and media exposure.

1.6 Establishing an Author Brand

Your distinct identity as an author is projected to the world through your author brand. It encompasses your writing style, themes, genre, and personal philosophy. It sets you apart from other authors and ensures consistency across your works, making you easily recognisable to your readers. Developing a strong author brand enhances your online presence and effectively engages your target audience.

Building a compelling author brand is crucial for establishing a reputation in the highly competitive literary market. It acts as a potent marketing tool, boosting visibility and appeal to potential readers. Your brand can engage your target audience, creating familiarity and trust that drive book sales. Additionally, a strong brand helps cultivate a dedicated fan base, fostering loyalty and ensuring consistent demand for your future works. At Green Hill, we emphasise developing an influential author brand to thrive in the competitive literary landscape and attract more readers and opportunities.

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​2. Successful authors with strong author platforms include:

  • J.K. Rowling: The Harry Potter series has a massive following, largely because J.K. Rowling actively engages with fans on Twitter. She regularly shares updates and behind-the-scenes content, creating excitement for new releases.
  • Neil Gaiman: With over 2 million Twitter followers, Neil Gaiman has established a robust author platform through his engaging social media presence. He also maintains an informative website, offering valuable writing advice and work updates.
  • Melina Marchetta: As an acclaimed Australian author, Melina Marchetta captivates readers with her compelling storytelling. She has built a strong author platform through an engaging Twitter presence, where she shares work updates and interacts with readers.
  • Markus Zusak: Known for his bestselling novel “The Book Thief,” Markus Zusak has garnered a dedicated fan base. Through an engaging social media presence and insightful updates, he has successfully built an author platform and connected with readers worldwide.
  • John Green: Renowned for his bestselling YA novels, John Green has established a thriving author platform through his YouTube channel, Vlogbrothers. Collaborating with his brother Hank, they create entertaining and informative videos that have helped him connect with a wide audience and promote his books.
  • Stephen King: One of the most successful authors of all time, Stephen King has built a strong author platform through various channels. He actively engages on Twitter, maintains an informative website, and even hosts a radio show where he discusses writing and shares updates on his work.

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​3. Building an Author Platform

  1. Social Media: Connect with a vast audience through social media platforms like X, Instagram, and Facebook. Expand your reach, promote your work, and engage with readers.
  2. Blogging: Establish yourself as an expert in your field by blogging. Regularly share engaging content related to writing or books to attract a loyal following and enhance your platform.
  3. Podcasting: Share your insights on writing through podcasting. Connect with listeners, grow your audience, and cultivate a dedicated fan base.
  4. Online Communities: Engage with potential fans by joining online writing communities such as Wattpad and Goodreads. Share your writing, connect with other writers and readers, and increase your online presence.
  5. Email Marketing: Utilise the power of email marketing to directly reach interested readers. Build an email list through your website or social media to keep your audience updated on new releases, events, and other important news.
  6. Book Events and Conferences: Attend book events and conferences to network, connect with readers, and promote your work. Showcase your expertise through participation in panels, book signings, and speaking engagements to build a dedicated following.
  7. Author’s Website: Create a professional website that acts as a central hub for readers to find info about you, your books, and upcoming events. Boost your brand credibility and attract new readers with a well-designed website. At Green Hill Publishing, we offer exceptional website design services tailored for authors. Check out some of the successful and informative websites by authors like T.D. Kuchel and Jeremy Holt.

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How to get your book into Australian Libraries

How to get your book into Australian Libraries

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There are so many libraries throughout Australia that stock books published across the world, but how do you get your book into a library? And just as importantly, what is the benefit to you?  

1. Who supplies books to libraries across Australia? 

There are a handful of main suppliers of books to Australian and New Zealand libraries. Some suppliers focus on local or state/territory-specific libraries, while others supply their books nationally. The main library suppliers include: 

    • Australian Library Services (ALS) 
    • James Bennett Pty Ltd 
    • Peter Pal Library Supplier 
    • Westbooks 

But there are a number of smaller suppliers and booksellers that may supply to their local and school libraries. The difference between these smaller suppliers and the big players is that the smaller suppliers don’t always provide as complete of a selection, nor do they necessarily provide services such as covering and cataloguing.  

1.1 Australian Library Services (ALS) 

ALS partners with Australian Public libraries in book acquisition and collection development. The staff at ALS work to bring Australian-based and international publications into both schools in public libraries throughout Australia.  

1.2 James Bennett Pty Ltd 

Like ALS, James Bennett is library supplier that works to make print and digital publications available throughout both Australia and New Zealand. They are known for their print and digital acquisitions as well as their collection services. 

1.3 Peter Pal Library Supplier 

Peter Pal partners with libraries to assist them with meeting the needs of their customers. They provide help for selections, acquiring, cataloguing, processing, and distribution for a wide range of collections. 

1.4 Westbooks 

Westbooks is a Western Australian-based library supplier that provides quality library resources and services. 

1.5 Smaller Suppliers (for schools) 

    • St Georges Bookseller 
    • Network Educational Australia 
    • Endeavour Education 
    • Boomerang Books 

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​2. How many libraries are there in Australia? 

Recent figures indicate that there are around 14,000 libraries across Australia, with New Zealand also hosting 2,500 libraries. This includes a number of different kinds with varying levels of accessibility to difference audiences.

2.1 Public libraries 

These libraries are accessible to the general public, meaning that anyone with a library card can use their services, such as borrowing books. There is a total number of 1,560 public library branches across Australia and New Zealand. 60% of Australian’s regularly use public libraries. 

2.2 State and Territory Reference libraries (including the National Library of Australia) 

There are eight reference libraries across Australia as they are limited to one per State/Territory. These libraries host a number of books and significant artefacts for preservation and future learning. 

2.3 Primary school libraries 

There are 7,000 primary school libraries in Australia. They will stock only books that are relevant to their demographic (Reception through Year 7–8), such as childrens picture books, childrens chapter books, teen fiction, reference books, and some older classics appropriate for the ages and reading levels. (As some schools combine primary and high school, these age-specific books may vary.) 

2.4 High school libraries 

There are 2,300 high school libraries, many of which have one or many dedicated teacher librarians. Like primary schools, high school libraries will have books that are limited to their demographic (Years 8 through 12) but will often include a wider variety of reference books and classics, along with current books aimed at teen, young adult, and new adult readers. (As some schools combine primary and high school, these age-specific books may vary.) 

2.5 TAFE libraries 

There are 200 TAFE libraries throughout Australia, located on TAFE campuses. These libraries are open to staff and students of TAFE and provide them with resources that are relevant to their education and studies. 

2.6 University libraries 

There are 40 library systems available to several university campuses and departmental libraries. Often these libraries include multiple sections, such as a general section containing reference books, textbooks, general reading, and classics and these books are available to all students and staff to borrow. Other sections have limited access and usage and don’t allow for borrowing, instead the students and staff must do their research in a dedicated room and leave the book behind when finished.  

2.7 Joint-use libraries 

There are around 120 libraries that are categorised as ‘joint-use’, most of which are in country areas. A joint-use library is usually located on a school, TAFE campus, or university but is available to both students and the general public.  

2.8 Special libraries 

Throughout Australia, there are approximately 1,200 special libraries. These libraries provide specialised information and resources that centre around a particular subject. Special libraries could cater towards those from a particular company, government department and agency, health, law, association, and parliament.

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​3. What is the point of getting my book into a library? 

Libraries could stock perhaps one or more copies of your book, allowing readers to borrow and lend your book free of cost. So, how does this benefit authors if their books are being read for free? There are a couple of benefits to getting your book into libraries, however. 

Libraries pay for the copy (or copies) of your book up front, but that isn’t where the payments end. Through the Australian Lending Right Schemes (ELR/PLR), Australian authors can receive compensation for every year that your book is in circulation.

Having your book in one or more libraries also increases your visibility, allowing more readers to find, access, and enjoy your book. Many readers often borrow a book from the library before purchasing, meaning that, although they’ve already read your book, they may go out and buy their own copy anyway. These readers could also tell their friends and family about your book, and even rate and review your book on resources such as Goodreads. They become part of your readership and can help positively influence others to give your book a chance, helping again to grow awareness for your book and in turn help give you and your book credibility. Another benefit of growing your readership is that you start to build loyal fans who will be almost guaranteed to buy any other books that you release in the future, helping you to become a self-sustaining author. 

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4. Do libraries stock self-published and small press books? 

While it can be more difficult for self-published and small press authors to get their books into a wide range of distributors and retailers, libraries are generally more flexible and accommodating. They recognise that a small publisher may be more likely to publish a book with relevant and timely topics and themes and appreciate that all authors have the capacity to contribute positively to their collections.  

So, the short answer is yes, libraries do stock self-published and small press books. You just need to make them aware of your book and allow them the chance to choose. 

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5. Do I need to pay to get my book into libraries? 

To register your interest in having your book stocked in libraries it is free. However, registering your interest doesn’t guarantee that your book will be stocked in libraries; this is up to the libraries to decide.  

Even though you don’t technically need to pay, you do need to provide the library or library supplier with a book so they can review it and decide if it is suitable for their collection.  

5.1 Do I need to discount my book? 

You will need to discount your book to a wholesale price (5055% is the typical range). Most suppliers will expect a trade discount to enable the book to be sold to libraries at a discounted price. 

You aren’t technically required to give a discount, but it can affect the chance at sales as the supplier will need to charge the libraries more money for your book.  

5.2 Should I include the cost of postage into the cost? 

If you are supplying the book directly to the library, yes, you will need to include the postage cost. However, if the library will be purchasing direct from your supplier (a Print-on-Demand printer such as IngramSpark or AmazonKDP), they will be dealing directly with the supplier, which means the postage would be included in the order. 

5.3 Should I include an invoice with my books if I receive an order from a Library Supplier? 

Yes, you will need to supply an invoice if a Library Supplier purchases a book from you. They will typically need the following information: 

    • Supplier Name, address, email, phone number, and order number. 
    • Invoice number, date, ABN, and GST status 
    • ISBN, Title, Author, Quantity, RRP, Discount, Unit Cost, Total  
    • Cost of Freight  
    • Payment Details  

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6. What is a Legal Deposit? 

The Legal Deposit is a part of Australian law that ensures the nation’s published “heritage” is collected for the future. This means that one copy of every title published in Australia is required to be given to the National Library under the legal deposit provisions of the Copyright Act (1968).  

Legal deposits apply to the following publications: 

    • Books 
    • Graphic novels, comics, zines 
    • Newspapers, magazines, journals, newsletters 
    • Maps 
    • Sheet music 
    • Standalone or annual reports 
    • Government Publications 
    • Websites 

For more information, visit the National Library of Australia website. 

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7. Do libraries prefer certain binding types? 

Libraries will take book in either paperback or hardback formats. However, paperbacks are typically cheaper to stock, so, if you have multiple formats of your book, approaching a library with your paperback version is likely the best strategy.  

They also prefer quality books that are bound well enough to withstand being handled multiple times. Some also do not like wire spiral, coil, or plastic comb bound books as it is hard to place a spine label for classification. Similarly, they may not like large books (above A4) and small books (below A5) due to shelving reasons.  

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8. What else can I do to get my book into a library? 

Marketing is essential to get your book into libraries. If you can show them that you have an established readership and author brand, it will be easier to convince them to stock/distribute your book.  

It is also important to try and have your book reviewed in many places as possible, such as: 

    • Capital city newspapers and The Australian
    • Books+Publishing.
    • ABC Radio (on air interviews even at a local level)

Getting in contact with your local libraries to host author talks and other events is a great way to get in the door, too. You will show them that you’re an author who is active in their community and they may be more likely to help you out by stocking your book.  

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In just a quick 8,000 words, this little book will equip you with the knowledge you need to successfully publish your book.

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How to get an ISBN for self-published books in Australia

How to get an ISBN for self-published books in Australia

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The term ISBN is a common one within the book industry, but what is an ISBN, why is it important for your book, and most importantly how to you get one for your book? ISBNs are on books all around the world, but there are specific companies that supply these to their own regions, and they’re not the only acronym important to the publishing world.

1. What are the basics of an ISBN?

An International Standard Book Number (ISBN) is a 10- or 13-digit number unique to every book published in the market. You can find the ISBN of a book on the book’s artwork (often on the back cover) accompanied by a barcode and often the genre. ISBNs are an integral part of a book as they make the book searchable within a catalogue and allows libraries and bookstores access to the important metadata of a book.

This metadata includes but is not limited to:

    • Title
    • Subtitle
    • Author name
    • Other contributors (e.g. editor, illustrator, photographer, etc.)
    • Publisher
    • Format
    • Cover image
    • Genre
    • Subgenre
    • date of publication
    • Status of the book (whether it is available or not for bookstores to stock, etc.)
    • The RRP (recommended retail price)

If a book has more than one edition or variation, a new ISBN is assigned to each. This is because, as we’ve said, the ISBN holds information. Because new editions and variations of a book can include changes in a book’s information (new date of publication, cover image, contributors, etc.), they require a new ISBN to be distinguishable in a catalogue.

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ISBN example

​2. Does my book need an ISBN?

ISBNs are required for all books intended for the market, whether you intend to sell your book globally or locally. Without an ISBN, your book will not be searchable on databases and will not be accepted by wholesalers, distributors, and retailers, meaning that they will not be able to find or stock your book. Some retailers even require your book to have an ISBN, meaning they will not stock your book without one.

You will need to purchase a new ISBN for every book you publish, regardless of how similar they are or if they are or if you’ve published the same book in two different editions (updated content, new cover, etc.). If you have one book that is published in multiple formats, such as paperback, hardcover, eBook, and audiobook, you still need to have a new ISBN for each format.

ISBNs also help to differentiate books with similar or the same titles, which does happen quite a bit in publishing. They can work to elevate the credibility and authority of your book, too, giving potential readers more confidence in your book.

2.1 Printing your book with a SKU instead of an ISBN

A SKU is a ‘Stock Keeping Unit’ unique to each product within a company. They’re used to track inventory, sales and restocking. In book printing, you can get a SKU from your printing company by simply requesting one. SKUs are useful mainly for authors who don’t want to distribute their book and therefore don’t need the benefits of an ISBN.

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​3. How do I get an ISBN in Australia?

The process for getting an ISBN assigned to your book can vary from country to country. In Australia, there is one main company that handles the distribution of ISBNs, and that is Thorpe-Bowker.

You can apply for an ISBN through their website, and you can either get individual ISBNs or you could bulk-purchase. The benefit of bulk-purchasing ISBNs is similar to any bulk-purchasing endeavour: you get more for less. This is only beneficial, however, for authors or publishers who know they are going to use them all. If you only want to publish one or two books, you’re better off just purchasing a singular ISBN when you require one.

If you’re publishing through self-publishing platforms such as Amazon KDP or IngramSpark, you can purchase your ISBN through them as well. (Amazon KDP allows their authors to get ISBNs for free, but you are of course limited to distribution through Amazon exclusively.)

Thorpe-Bowker Homepage

​3.1 Getting a barcode for your ISBN

Barcodes are also essential for the distribution and sale of books. For books, they are a graphical representation of the ISBN. You will need to purchase your barcode for your book after you’ve assigned your book an ISBN, both of which can be done through Thorpe-Bowker.

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EAN Barcode for an ISBN example

4. The lesser-known publication numbers

4.1 ISSN

An ISSN stands for ‘International Standard Serial Number’. It is an 8-digit code (ISSN 0387-8772, for example) and is used as a categorisation system exclusively for publication-types including:

    • Course textbooks
    • Newspapers
    • Annual publications (such as directories, reports, lists, etc.)
    • Magazines
    • Journals
    • Collections

4.1.1 Why do periodical publications not use ISBNs?

Having separate numbering systems for different types of publication help to maintain control, flexibility, and overall clarity for those who use them to catalogue and find particular titles. Having a different numbering system is useful when considering the following:

    • Keep track of and differentiate editions and issues of periodicals.
    • Help maintain and track subscriptions to the publications.

4.1.2 Who needs an ISSN and why?

Any author of a periodical publication needs an ISSN in order to be recognised globally as a legitimate publication. They also protect your intellectual property rights by assigning the publication to your or your business through the use of metadata.

4.2. ISMN

An ISMN is a 12-digit International Standard Music Number. It serves as an identifier for notated music publications much like an International Standard Book Number (ISBN) does for general books. ISMNs are assigned to both printed and digitally accessible editions music publications that are available for purchase, rental, or distribution worldwide. ISMNs are widely recognised by music industry professionals, including the following:

    • Composers: ISMNs help composers keep track of royalty payments and music ownership.
    • Music Publishers: ISMNs help manage the supply chain and tracking of products. They also help with automated workflows, data management, visibility, enhanced communication, and streamlining payable accounts.
    • Rights Organisations: ISMNs are useful to simplify the title registration process, tracking music usage, transparency with any copyright issues, and streamlining royalty payments.
    • Music Traders: An ISMN helps to create a smooth and efficient ordering system, a transparent and accessible selling process, and an online information exchange.
    • Libraries: An ISMN simplifies the legal deposit process and the inclusion of music publications in library catalogues.

4.2.1 Why do music publications not use ISBNs?

Although it’s technically possible to use an ISBN for music publications, there are a number of reasons why this is limiting:

    • ISMNs make it easier to filter and identify music publications among thousands of other publications.
    • The music industry’s organisational structure is different to the book sector, with unique supply and distribution channels.
    • Some ISBN agencies lack expertise with music publications and in this case may not list them.
    • Hiring music is not applicable to book distributors.

4.2.2 Who needs an ISMN and why?

An ISMN is necessary for anyone who intends to publish any kind of music. This is inclusive of those wishing to publish any of the following (please note: this is not a comprehensive list):

    • Scores (full, short, miniature, vocal, etc.).
    • Sets of parts or individual.
    • Song books and anthologies.
    • Recordings of parts.
    • Braille music publication.
    • Electronic publications of music.
    • Any other item integral to the published work (lyrics, etc.).

The ISMN serves as an efficient organisational tool for the production distribution, sale, and lending of music publication, adding value to the music industry chain. For Australian music publishers, there are several advantages of having an ISNM, as they:

    • increase internet exposure of your publications;
    • remove uncertainty about different versions of publications;
    • can list your contact details on the International Music Publishers Directory; and
    • keep track of stock and record barcode numbering.

4.2.3 How can I get an ISMN?

The national agency in your country can supply a ISMN number for your publication. The cost varies via agency. In Australia the ISMN service Is managed by the National Library of Australia on behalf of the International ISMN Agency which is located in Berlin. This operates as a free service in the music publishing industry. In Australia obtaining an ISMN is free.

To obtain an ISMN you need to register with the Australian ISMN Agency, from there a list of ISMNs will be sent to you. You can also assign the numbers from the list to your publications

4.2.4 Other codes used in conjunction of the ISMN

    • International Standard Name Identifier (ISNI): identifies a person, the creator. Run by
    • International Standard Musical Work Code (ISWC): identifies a musical work. Run by ISWC Network.
    • International Standard Recording Code (ISRC): identifies sound recordings. Run by the International ISRC Agency.
    • International Standard Audiovisual Number (ISAN): identifies an audio-visual work. Run by Transitory Registration Agency.

4.3 Do ISMNs, ISSNs, and ISBNs have the same function?

ISMNs, ISSNs and ISBNs are each numbering systems for publications in their own right, but they do have some differences. ISBNs are International Book Standard Numbers identifying all general text-based publications, while ISMNs are International Music Numbers that identify notated music publications specifically, and ISSNs are International Standard Serial Numbers for periodical publications like coursebooks and newspapers. Furthermore, ISNMs, ISSNs, and ISBNs have different supply and distribution chains, global markets, directories, and ordering processes.

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The Little Book of
Big Publishing Tips.

 

In just a quick 8,000 words, this little book will equip you with the knowledge you need to successfully publish your book.

The Little Book of Big Publishing tips goes into the essentials of self-publishing a book, outlining the business and financial side of publishing, legal issues, design, editing, sales and marketing. There's even a section on how to identify a vanity-publishing scam.