What is a metaphor for?

What is a metaphor for?

Stepehn wales Unbreakable self-published author

This book cover uses metaphor

What is a metaphor? Metaphors are undoubtedly a master communication tool and use in book publishing is no exception.

A metaphor can be described as:  a figure of speech that describes an object or action in a way that isn’t literally true, but helps explain an idea or make a comparison. https://www.grammarly.com/blog/metaphor/

‘Heart of stone’ and ‘heart of gold’ are two common ones. These present images that convey quite complex abstract concepts. Instead of saying ‘he is a very good person with good motives’ we say he has a ‘heart of gold’.  The first is long-winded, ‘heart of gold’ is interesting and colourful.

The fisherman book cover

A boring cover image for a boring book

Its not just about words – metaphors are a good cover design technique.

Some of the best book cover designs we have accomplished use metaphor. This avoids the book publisher’s curse – trying to convince authors not adopt a book cover with literal imagery. One author wanted this image on their book called The Fisherman – this was a literal title. Guess what the book was about? It was about a fisherman. The fisherman went to the river and fished for fish. The cover (according to the author ) needed to have a picture of a man fishing i.e. a fisherman. The result – boring, boring, boring!

When we conduct a creative brief where you the author and we, the book designer discuss how the cover design will play out –  it will pay for you to think about the designer using metaphor.


Here’s a little more from Grammarly:

  • metaphor states that one thing is another thing
  • It equates those two things not because they actually are the same, but for the sake of comparison or symbolism
  • If you take a metaphor literally, it will probably sound very strange (are there actually any sheep, black or otherwise, in your family?)
  • Metaphors are used in poetry, literature, and anytime someone wants to add some colour to their language

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The Little Book of
Big Publishing Tips.

 

In just a quick 8,000 words, this little book will equip you with the knowledge you need to successfully publish your book.

The Little Book of Big Publishing tips goes into the essentials of self-publishing a book, outlining the business and financial side of publishing, legal issues, design, editing, sales and marketing. There's even a section on how to identify a vanity-publishing scam.

Australia’s book distribution major players.

Australia’s book distribution major players.

clock - estimated reading time  Estimated reading time: 2 minutes

What and who are the “Big Sheds”.

In Australia, “Big Shed” book wholesalers are large distribution companies that supply a diverse range of books to retailers, libraries, and other outlets. Some of the notable book wholesalers in Australia include:

United Book Distributors (UBD):

  • One of the largest book distribution centers in Australia.
  • Services a wide array of publishers, both local and international.
  • Offers an extensive collection of titles across various genres and categories.

Booktopia Publisher Services (BPS):

  • A division of Booktopia, a leading online book retailer in Australia.
  • Provides distribution services for many publishers.
  • Known for its vast inventory and efficient distribution network.

Harper Entertainment Distribution Services (HEDS):

  • Manages distribution for HarperCollins and various other publishers.
  • Offers a broad selection of books from popular and bestselling authors.

Alliance Distribution Services (ADS):

  • A major distributor serving independent booksellers and larger retail chains.
  • Distributes titles from a variety of publishers, focusing on efficient and dependable service.

Penguin Random House Australia:

  • Besides publishing, operates its own distribution network.
  • Distributes its own titles and those of other affiliated publishers.

These wholesalers are vital to the Australian book market, ensuring the availability and distribution

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The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

Interested in publishing your book but unsure where to start or what is even involved? Tell us about your project and we will post you a copy of our:

 

The Little Book of
Big Publishing Tips.

 

In just a quick 8,000 words, this little book will equip you with the knowledge you need to successfully publish your book.

The Little Book of Big Publishing tips goes into the essentials of self-publishing a book, outlining the business and financial side of publishing, legal issues, design, editing, sales and marketing. There's even a section on how to identify a vanity-publishing scam.

Printing your book – how it can lead to a publishing project disaster

How important is it to get print parameters right?


Here’s a succinct warning. It’s as blunt as i can possibly be (and yes Green Hill staff tell me I can be quite blunt).

Get your print parameters wrong and you are sure to fail in self-publishing.

I hear many say… but isn’t it about the message, the literary merit of the writing, the depth of my research, the strength of my book concept, the size of the market or the currency of the issue etc.?

As a student of economics many years back at one of the most rigorous economics schools in Australia, I learned the lesson of the robustness of economic law – the principles of supply and demand – in particular the gradient (or slope) of the supply and demand curves.

Book printing disaster You can break laws but you need to get expert advice!

Just like the law of gravity you can get lift-off if you have an expensive plane and plenty of fuel. You can sell a book no matter how expensive, if you have something extra. But conventional wisdom says the dictates of economics need to be applied if you want your book to be widely distributed, e.g. through the book trade; widely read and financially successful.

Let me explain it like this. One of our authors had a perfectly marketable book but insisted on the interior (with photographs) be printed in colour. The book was so expensive it couldn’t get lift-off. That book just didn’t have enough to break through the gravitational price point at market.

Here’s the blunt advice: draw on professional knowledge and experience when putting your print deal together. 

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The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

Interested in publishing your book but unsure where to start or what is even involved? Tell us about your project and we will post you a copy of our:

 

The Little Book of
Big Publishing Tips.

 

In just a quick 8,000 words, this little book will equip you with the knowledge you need to successfully publish your book.

The Little Book of Big Publishing tips goes into the essentials of self-publishing a book, outlining the business and financial side of publishing, legal issues, design, editing, sales and marketing. There's even a section on how to identify a vanity-publishing scam.