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Choosing the self-publishing route may make this seem like a daunting task, but through proper self-marketing and passion for your book it can be achieved.
Self-published authors take control of their sales and can sell their own books themselves. This is called self-selling. If you self-sell, you get the most profit from the sales of your books as you cut out the retailer’s margin. You can self-sell through avenues such as author websites, your personal business, on social media marketplaces, or through author events like launches and readings. Self-published authors can also easily sell through bookstores—both online and brick-and-mortar—by enabling their books for online distribution and pitching to bookstores to stock their books.
On the other hand, traditional book publishing companies will take your book under stringent legal conditions, then print and distribute your work through the industry’s established channels, including retail stores and online outlets. For all your hard work as the author, you might only get a small percentage (royalty) of the retail price.
So, how much more could you be making if you self-publish rather than using a traditional publisher? Have a look at the figures below:
If you get royalties through a traditional publishing deal:
- Print cost: $4.95
- Retail price: $14.99
- Your profit: 74 cents
If you self-sell:
- Print cost: $4.95
- Retail price: $14.99
- Your profit: $10.04
There’s a huge difference, as you can see. If you sell 200 copies of your book as a self-published author you can breakeven with your production costs, leaving any extra sales as pure profit.
The key to success when marketing as a self-published author is your network. Personal and author dedicated social media profiles are an excellent place to start. If you are a trainer, public speaker, consultant, or have any sort of profile within your potential readership target, you also have the capability of selling hundreds and hundreds of copies of your book at events, meetings, and seminars.
Green Hill can also help you out with marketing. We can write professional press releases, create stunning graphics, organise reviewers, and give you advice on how to best market your book. If this interests you, head over to our Marketing your book page to read more and get in touch!
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In just a quick 8,000 words, this little book will equip you with the knowledge you need to successfully publish your book.
The Little Book of Big Publishing tips goes into the essentials of self-publishing a book, outlining the business and financial side of publishing, legal issues, design, editing, sales and marketing. There's even a section on how to identify a vanity-publishing scam.
Success in self-publishing – it’s more complex than you think. There are many reasons to write a book, and there are just as many ways to gauge how successful your book is.
Defining success by how many books are sold is a crude measure. ‘Success’ is really whatever the author wants to achieve, and many don’t care about publishing a bestseller or getting rich.
Some authors write and publish books and drive business to their professional practice, using the book as a business card of sorts. One of our authors sold just 392 copies of her book and made over $2,000 in profit directly from those sales. But from those sales she gained three new clients in just the first year of publishing her book. Those new clients together spent almost $90,000 annually on services provided by her company.
Even still, monetary success doesn’t have to be the only form – recognition from peers is just as valid a way to measure the success of your book. Another author we’ve worked with wrote a family history in the weeks following a near-death medical episode. The book was launched at a family reunion and received a standing ovation.
Want to read more? This excerpt is rewritten from our Big Book of Little Publishing Tips. Enquire with Green Hill Publishing today and get your copy.
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Print remains the most universal and popular format for publishing a book. Despite the rise of audiobooks and ebooks there are more books printed each year in the history of planet Earth. And that’s where paper comes in.
Paper is a major variable in determining the print price of any author’s book. Depending on the paper type, it can add as much as 100% to the print price (regardless of whether it’s full-colour printing or just black). As dealt with in a previous book publishing blog, choice of production quality (including the paper) can destroy the economic viability of any project.
If you are doing a business book or a work of fiction, we always recommend using a budget paper stock so there is enough profit margin, i.e. retail price minus cost of production.
If it is an art book or poetry, then you can consider high quality paper. As Marshal McLuhn famously said “the medium is the message? In book publishing this might mean that a book is considered in its totality – the words, illustrations, the binding, and the paper.
In my mind, the jury is still out on McLuhan. Is what he said true in every situation? My emerging view is for fiction and many non-fiction genres (where the content and written word has primacy) the medium is not the message. Print cheap and profit.
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
In just a quick 8,000 words, this little book will equip you with the knowledge you need to successfully publish your book.
The Little Book of Big Publishing tips goes into the essentials of self-publishing a book, outlining the business and financial side of publishing, legal issues, design, editing, sales and marketing. There's even a section on how to identify a vanity-publishing scam.